When it comes to the job search process, cover letters may seem outdated and many job seekers seem to think they are no longer important. This can be a mistake and a real disadvantage when it comes to standing out. They serve as the perfect introduction to potential employers and can make a great first impression. Cover letters give you the platform to be detailed about your experience and qualifications, and to explain why you are the perfect fit for the job. Writing a customized cover letter for each job application takes time and effort, but it is well worth it.

Cover letters allow you to showcase your personality.  It allows the hiring manager to know the person behind the resume. You can tailor your cover letter to reflect the company’s culture and values, and explain your motivations and why you would be a great addition to the team. This can really help you stand out and make a lasting impression.

Cover letters also give you the chance to explain other skills and interests that you may have that are not directly related to the job, but that could still be of benefit to the employer. This could include volunteer work, hobbies, or interests that showcase qualities such as leadership, problem-solving, or communication.

Your cover letter is also the best place to explain any red flags on your resume, such as gaps in your employment history or a lack of relevant experience. You can explain the circumstances, and how you can add value to the company despite any shortcomings.

In addition, a cover letter communicates professional etiquette and shows you can follow instructions. It is also an opportunity to be creative and playful, to demonstrate your unique writing style, and to show off your professional flair.

For these reasons, don’t make the mistake of abandoning cover letters. Take the time to tailor and customize your cover letter with each resume you submit. They allow you to create a personal connection with the employer and are still one of the most important tools you can use to help you stand out from the competition and make an impression.